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Características do item
Bom: Livro que não tem aparência nova e que já foi lido, mas está em bom estado. Dano mínimo na capa,
|Estado do item:||Bom|
|Ano de publicação:||1998||Formato:||Livro brochura|
Microsoft Secrets : How the World’s Most Powerful Software Company Creates…
Sobre este produto
|Today, Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on the world’s 170 million computers. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsofts astounding success? Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft’s innermost secrets. This inside report, based on forty in-depth interviews by authors who had access to confidential documents and project data, outlines the seven complementary strategies that characterize exactly how Microsoft competes and operates, including the “Brain Trust” of talented employees and exceptional management; “bang for the buck” competitive strategies and clear organizational goals that produce self-critiquing, learning, and improving; a flexible, incremental approach to product development; and a relentless pursuit of future markets. Cusumano and Selby’s masterful analysis successfully uncovers the distinctive way in which Microsoft has combined all of the elements necessary to get to the top of an enormously important industry — and stay there.|
|eBay Product ID (ePID)||19046|
|Author||Michael A. Cusumano, Richard W. Selby|
|Number Of Pages||528 pages|
|LC Classification Number||HD9696|
|Table Of Content|
|Contents Preface to the Paperback EditionPrefaceIntroduction Organizing and Managing the CompanyFind “Smart” People Who Know the Technology and the Business Managing Creative People and Technical SkillsOrganize Small Teams of Overlapping Functional Specialists Competing with Products and StandardsPioneer and Orchestrate Evolving Mass Markets Defining Products and Development ProcessesFocus Creativity by Evolving Features and “Fixing” Resources Developing and Shipping ProductsDo Everything in Parallel, with Frequent Synchronizations Building a Learning OrganizationImprove Through Continuous Self-Critiquing, Feedback, and Sharing Attack the Future! Appendixes Microsoft Chronology Main Microsoft Desktop and Business Applications Microsoft Operating Systems Applications Division Employee Survey Selected Chronology of Microsoft Agreements for the Information Highway InterviewsNotesAcknowledgmentsIndex|
|George FisherChairman, President, and CEO, Eastman Kodak CompanyBill Gates is to computer software what George Eastman was to photography.Microsoft Secretstells us how this dynamic company and its leader organize, compete, and win. Peter SengeMIT Center For Organizational Learning, author of The Fifth Discipline Microsoft Secrets is a fascinating book about a fascinating company. What is surprising are the insights the authors developed into the interaction of culture, strategy, and process.|